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Signals at the intersection of AI, data, and business transformation.
FEATURED ESSAYS
Practical AI solutions for Business Challenges and Growth
Helping SMB's with Their Top Challenges: Can AI Help Solve?
How to Know When Your AI Strategy Is Actually Working
The AI Leadership Triangle: Vision, Data, and Velocity
About
I’m a commercial and strategy-first operator with 25+ years of experience building, scaling, and transforming global advertising, data, and video technology businesses at enterprise scale. I currently run a ~$200M global advertising P&L, leading post-merger integration, go-to-market transformation, and product-led monetization across premium publishers, platforms, and partners.
My work sits at the intersection of ad platforms, first-party data, AI-driven insights, and commerce—aligning product, partnerships, measurement, and sales into a single operating model that delivers durable growth.
I’m known for first-principles thinking and decisive execution: partnering closely with product, engineering, executives, and boards to evaluate build/partner/acquire strategies, translate strategy into clear objectives, and test and scale quickly in-market. I bring deep experience in M&A integration and synergy planning, biddable media economics, and enterprise GTM design—consistently turning complex ecosystems into focused, revenue-generating businesses.
Let's chat.
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